Business Mission Statement Examples
Business Mission Statement Examples
Understanding What a Mission Statement Is
A mission statement is a brief summary of a business's purpose, goals, and values. It's a simple and effective way to communicate the company’s mission and vision to customers, employees, and stakeholders. Mission statements can help shape a company's culture and guide its future direction.
Writing a Mission Statement
When writing a mission statement, it's important to think about the company's purpose and the customer needs it aims to meet. Consider the company's values, what it stands for, and the experiences it wants to create for customers. It should be specific, concise, and inspiring.
Examples of Great Mission Statements
Here are some examples of great mission statements:
- Amazon: "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online."
- Google: "To organize the world's information and make it universally accessible and useful."
- Apple: "To bring the best user experience to its customers through its innovative hardware, software, and services."
Tips for Writing a Mission Statement
Creating a mission statement can be an overwhelming task. Here are some tips to help you write a great mission statement:
- Be clear and concise.
- Focus on customer needs.
- Include your company values.
- Make it inspiring.
Conclusion
A mission statement is an important part of any business. It's a way to communicate the company's values, goals, and purpose. It's also an important tool for guiding the company's culture and direction. Writing a great mission statement takes time and thought, but it can be a powerful tool for driving your business forward.
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